Develop Your Affiliate Downline if You Want to Make Lots of Money
Many people in affiliate programs seem to think that once the sale is made, their work is done. Affiliates depend upon successful downlines if they want to make a lot of money. That means the sale is not the end of your involvement in the process, rather it is merely the beginning of a much longer process of team building.
People joining affiliate programs tend to have big dreams, but sometimes they fail anyway.
Reasons Why People Fail to Become Successful Affiliates:
There are three main reasons why people fail to adapt to change, especially technological change:
- Lack of Skills
- Lack of Knowledge
- Fear
Adopt the “Coach” Role & Mindset:
If you adopt the mindset of a “Coach,” you can dramatically improve your Downline’s performance along all three lines.
When someone joins an affiliate program there is generally a fairly big learning curve to overcome – new product(s) such as the just-released MaxPro System, new technology, and virtual relationships, all of which are especially problematic if your new recruit is a novice in the world of internet marketing (or marketing in general). Internet marketing, like any industry, has its own set of jargon, and the affiliate program will have its own set of tools and techniques to master.
If you ignore your new recruits, they can get very frustrated in a very short time due to information overload. If you allow your new recruits to become overly frustrated, they are likely to drop out and never become productive team members.
Your bottom line will be a lot bigger if you invest some time with your new Downline team members, coaching and mentoring them. Take the initiative to help your recruits learn about your products, technical support and other resources available to them.
Chances are very good that you’ll also need to spend some time helping them learn how to market the product in this new Web 2.0 internet world of Blogs and Social Networks, which are unfamiliar to many.
You can take a passive stance, and hope that new recruits will contact you when they need help – or, you can be more proactive, and contact them to make sure that they have the knowledge and skills that they need to perform the tasks being asked of them. Take the initiative to help your new recruits overcome their fear and buyer’s remorse.
Coaching is realy just an attitude and a desire to build up the other person together with your proactive behavior. You will gain substantially from this small investment of your time and your commitment to be a Coach for your Downline team members.
One very good place to start for obtaining all the rest of the education about internet marketing that they’ll need is to have them join the Online Success for Beginners course.
Tags: affiliate programs, change management, coaching, Leadership, stress management, training