What’s the one singular item that your online business needs to stand out from the crowd and become a successful online venture?

The perfect domain name!

The domain name is what people enter into their browsers when they want to get to your site – it’s the part that comes after the http:// or the www. It’s your web address. Having something they won’t forget without having to look it up every time or keeping it in their bookmarks, to be lost among the all the other addresses, is the best thing you can do to get visitors to return to your site and word-of-mouth free traffic.

It’s said that all the good names are gone, but that’s about as far from the truth as you can get. Here are some simple guidelines that will make your domain name — and your business — a popular and memorable online destination.

1. Choose a .com

The #1 rule is, go for the dot-com ending, which is typed as .com. This is the Main Street of the virtual real estate world, and the one that most people will type in regardless of what your domain extension actually is. While .net and .org were popular for a while, and then .us, .biz,.info and .name took the stage, people always revert back to .com — irrespective of how many different country code top level domains are launched into the mainstream, like .cc, .ws, .to, .cn and others.

2. Choose something memorable

Your domain name should match your business name, if possible. So if your flower shop is called Felicty’s Flowers, you want to get felicitysflowers.com, assuming it’s available. If that domain name isn’t available, try adding a dash, like felicitys-flowers.com or a secondary descriptive word like felicitysflowersonline.com or prettyfelicitysflowers.com. If you’re creative, you’ll have no problem coming up with something that matches your business name and is memorable for your customer.

Bear in mind that if you use a dash in your domain name, which some Search Engine Optimization experts say attracts more free traffic to your site, you have to mention the dashes if you use your domain name in an audio product or commercial; so it would be “felicitys dash flowers dot com”.

Most people who type in your domain name later will not type the dashes.

3. Get Another Name Variation

If you’re fortunate enough to grab a great domain name without the dashes, then it might be a good idea to get the same name with dashes between the words as well. You can put both of them up on your server as mirror sites to get the benefits of Search Engine Optimisation as well as the ease of typing without the dashes.

You might also want to consider getting the .net or .org variation or even other domain name extensions to use as sister sites for your main dot com site… maybe you could put your forum on the .net, or use your .com for your main product and .net for your business background information site.

Even if you’re searching for a domain name that you think might not be available, using your creativity and trying a variety of word combinations should allow you to find a memorable domain name that will attract people to your website.

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