Using Online Social Networking for Internet Marketing
Wednesday, November 18th, 2009
Social media in the form of free social networks and online social bookmarking are more popular now than ever. It can be a little tricky, however, when it comes to knowing which to choose. That’s where social media reviews come in. When you read the reviews, though, you may find vastly different assessments about their content. Some might defend their particular choices tooth and claw. That might be because they were ignorant of the options, so they got hooked on one site without really knowing what’s out there. Many who are adamant about defending one site aren’t aware of the variations online business networking sites, social bookmarking sites or sites that offer online social networking just for fun. Many people don’t know that there also are social media sites, like Yuwie, that pay for people to use and promote them.
Many people aren’t aware of the distinction between social networks because the features and uses overlap. For example, HubPages can be used for business or pleasure. Thousands of user-created free networking communities have sprung up all over the Internet, such as New Energy Network. These sites are really where the rubber hits the road when it comes to online social networks because they’re completely user-driven and allow focused conversations surrounding people’s interests. Communities focused on niches, such as book readers, abound. Online social networking websites , like Shelfari have book reviews and other features created just for people who love to read. Another powerful form of online networking is social bookmarking, which has become very popular. Social bookmarking sites like Mister Wong allow people to save their favorite bookmarks so they can access them online any time. This platform type is also great for people who conduct searches, because tagging is allowed This ability also makes these sites powerful for Internet marketers, because they can get backlinks for their Web properties. The individual links aren’t that meaningful but in aggregate, they matter. Also, like with Mixx, if a blog post is entered on one of these sites, top search engine rankings can be had for that page if it has good keyword tags and was submitted properly.
The boundaries are made even more murky with sites like Digg, which are set up for both social networking and social bookmarking. They are quite useful for bookmarking URLs but they also provide a powerful platform for online social networking and marketing. Many new business contacts and friends are just waiting to be found on these platforms and blog posts featured on these online social networking sites have the potential to rank well in Google and other search engines. This makes these type of sites genuine gold to Internet marketers.